How Luxury Brands Can Leverage Social Media to Attract Gen Z Talent

Welcome and Thank You for Participating!

Dear Participant,

We are Nastassja Philippou and Diana Flores, master's students at emlyon business school. As part of our Master's thesis, titled "How Luxury Brands Can Leverage Social Media Marketing to Attract Generation Z Talent," we are conducting this survey to explore how Gen Z views luxury brands as employers, what they value in the workplace, and how social media content influences their perceptions and intentions to apply.

Survey Information

  • Estimated time: 7–10 minutes
  • Participation: Voluntary – you may withdraw at any time before submission
  • Eligibility: Participants must be 18 years or older
  • Confidentiality: All responses are anonymous and strictly confidential, and will be analysed and presented in aggregate form only, ensuring individual answers cannot be identified. The data collected will be used solely for academic purposes.

By continuing, you confirm that you have read this information and consent to participate in the study.

If you have any questions about the research, feel free to contact us at:
📩 nastassja.philippou@edu.em-lyon.com
📩 diana.flores@edu.em-lyon.com

Thank you very much for your time and valuable input!

Sincerely,
Nastassja Philippou & Diana Flores

P.S: This survey contains Karma to get free survey responses at SurveySwap.io
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